Facebook cover videos are a great way to showcase and promote a product if you have enough traffic.
I was tasked with producing a short 30 second clip to promote the Royal Distributing seasonal gift cards on their facebook cover video slot. This video was seen thousands of times and we saw a definite boost in card sales. This was the first Facebook cover video I produced and it wasn't the last.
number of views
weeks live on facebook page
The amount of sales from previous year